Since 1983, we have delivered over 3,000 research studies and have empowered decision makers of countless healthcare organizations with timely market intelligence through a variety of studies, such as:

 

  • Advertising Awareness, Message Recall, and Effectiveness
  • Awareness and Image Measurement - IQ AIMâ„¢
  • Behavioral Segmentation
  • Community Health Needs Assessments
  • Concept Testing
  • Conjoint (trade-off) Analysis
  • Customer Acceptance Analysis (CAA)
  • Customer Feedback/Satisfaction/Experience Programs
  • Data Mining and Predictive Analytics
  • DELPHI
  • Employee/Staff Engagement/Satisfaction
  • Ethnographic Studies
  • Health Plan Disenrollee Studies
  • Hospital Branding
  • Lost Customer Analysis
  • KAIZENs
  • Market Potential/Market Assessment
  • Multi-Cultural Competence
  • Naming Research
  • New Product or Service Feasibility Studies
  • New Product Introduction Benchmarking, Effectiveness, and Tracking
  • Nurse Engagement/Retention
  • Physician Prescribing Habits and Practices
  • Physician Relations Assessments
  • Planned Purchase Surveys
  • Pricing, Product Demand
  • Product Evaluations
  • Readmissions Analysis 
  • Risk Evaluation and Mitigation Strategies (REMS) Studies
  • Sentiment Analysis
  • TURF Analysis
  • Web Site Effectiveness Evaluations