Online Research

We are a leader in online market research since the mid-90s. We were one of the first to create online panels and were early presenters at the A.C. Nielsen Center for Online Market Research (www.bus.wisc.edu/nielsencenter). Today online market research is commonplace and has established itself as a viable method for collecting market information in healthcare. In fact, IntelliQ Health has fielded hundreds of Internet surveys throughout the Americas, Europe, and Asia.

Online Quantitative Studies
There are many ways to conduct quantitative online research (e.g. email surveys, fax to domain, phone to domain, use of a controlled panels). IntelliQ Health's online experts will recommend the best method for reaching the targeted respondents. Also, we make certain that the cross section of respondents is truly representative of the target market.

Online Focus Groups
Online focus groups are a cost-effective alternative to conventional "face-to-face" focus groups since travel and facility costs are eliminated. Furthermore, online focus groups allow participants to view text, graphics, sounds/jingles, video or multimedia in order to provide reactions and feedback. Unlike traditional focus groups, there are no geographical restrictions, difficult drive times, overused respondents, or people who know each other. Additionally, complete transcripts of the online focus groups session are available immediately following each group, which is extremely valuable to discern key insights and in pulling out key verbatim comments.

Online Communities
Online research communities are now part of an emerging and developing area in market research. Often companies are concerned about sharing company information openly on an online platform. Invitation-only, private communities can be conveniently set up that are completely secure. Respondents enjoy the convenience of the communities and appreciate the opportunity to exchange ideas with others. This is especially helpful in healthcare when talking with consumers about topics such as access to care, family caregiving, experience with medical products, and other topics concerning healthcare. Community members can also discuss new questions posed by the moderator and share actual experiences on highly focused healthcare topics.