Types of Studies

Since 1983, we have delivered over 3,000 research studies and have empowered decision makers of countless healthcare organizations with timely market intelligence through a variety of studies, such as:

  • Advertising Awareness, Message Recall, and Effectiveness

  • Awareness and Image Measurement - IQ AIM™

  • Behavioral Segmentation

  • Community Health Needs Assessments

  • Concept Testing

  • Conjoint (trade-off) Analysis

  • Customer Acceptance Analysis (CAA)

  • Customer Feedback/Satisfaction/Experience Programs

  • Data Mining and Predictive Analytics

  • DELPHI

  • Employee/Staff Engagement/Satisfaction

  • Ethnographic Studies

  • Health Plan Disenrollee Studies

  • Hospital Branding

  • Lost Customer Analysis

  • KAIZENs

  • Market Potential/Market Assessment

  • Multi-Cultural Competence

  • Naming Research

  • New Product or Service Feasibility Studies

  • New Product Introduction Benchmarking, Effectiveness, and Tracking

  • Nurse Engagement/Retention

  • Physician Prescribing Habits and Practices

  • Physician Relations Assessments

  • Planned Purchase Surveys

  • Pricing, Product Demand

  • Product Evaluations

  • Readmissions Analysis 

  • Risk Evaluation and Mitigation Strategies (REMS) Studies

  • Sentiment Analysis

  • TURF Analysis

  • Website Effectiveness Evaluations